How to Choose the Right Background Music for Restaurants: Tips and Tricks | Poster POS (2022)

Can you imagine the world without music? Well, we neither. Music plays everywhere: in people’s homes, on the street, in restaurants and cafes, and generally in every pair of headphones. But have you ever thought about why in certain places a certain type of music is played?

Clever restaurant management teams ! For example,in a shopping mall, music forms a sound barrier that separates people from background noise and creates the right atmosphere. Fast food restaurants need people to eat fast and go so they choose energetic music. Restaurants and cafes need just the opposite.For them it's important that guests canrelax, stay longer, and order several times.

Yourrestaurant’s background music can be a small detail adding to the vibe of your locationorthe heartof the wholeconcept. One of our restaurant management tips for yourteamwould be:remember that background music matters sodon't treatit as an afterthought.

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How customer behavior is affected by the choice of restaurant music

How to choose the right background music for restaurants? First of all, keep in mind that background music, just like interior design, affects people’s moods: it makes you think, be sad, happy or dreamy, relaxed or eager to dance. There is an endless variety of musical genres and each of them has an individual effect. Depending on how you want to influence your visitors, each restaurant type needs a personal playlist.

How to Choose the Right Background Music for Restaurants: Tips and Tricks | Poster POS (3)

Restaurant background music tactics

Music can either attract guests to your restaurant or make them want to leave as fast as possible. There are many reasons for the latter, for example, when it’s too loud indoors, or you play a genre that doesn’t match the restaurant concept or the broadcast music has a horrible sound quality. To help you avoid these mistakes, we decided to categorize background music according to the different restaurant types. The right combination of decoration, cuisine, and music will achieve the desired result by creating the right atmosphere and mood for your guests.

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Background music for a coffee shop

If you open a coffee shop, you should know thatacoffeehouse is a good place for meetings, dates, chilling time after walking around the city, or for a quick stop to grab a coffee to go. A place with the right atmosphere, cute coffee shop name,a small cozy space, a stylish interior, polite and unobtrusive staff won’t be complete without good music. The main thing is that restaurant music should not be annoying: the guest shouldn’t need to think about the music too much or be distracted by it. And silence doesn’t fit either.

Usually, light genres of electronic music (acid jazz, deep house) suit coffee shops best. Despite the fact that these genres were created for dancing, they are unobtrusive. So don’t worry, most likely your visitors won’t start dancing with coffee in their hands (which can be fun, by the way). On the other hand, people won’t fall asleep! You can mix different genres, for example, minimal and jazz house or trip hop and downtempo are a good fit for the evenings.

Many coffee houses and restaurant owners, in general, consider an ambient genre as the best background music. In reality, though, these tracks are usually saturated with smooth harmonic transitions, sounds of nature, and blurry vocals. For some this may be the perfect background but, there again, the purpose of a coffee house is not to put guests to sleep, but to maintain a cheerful mood.

Don’t play recent dance trends, such as a progressive house, electro house, techno, and French house. They are more dynamic, and modern music genres won’t let your guests relax, especially if they have dropped in for only a short while. This is especially true in the evening, when most of your guests have already had a busy day and all they want is to relax a bit and talk with colleagues or friends. Despite all the changes, and rethinking the concept of the coffee house, it is still associated with relaxing, so don’t spoil this correlation.

Choosing the right background music will always help you to create the right atmosphere, while experiments can scare off potential guests and leave only a limited target audience. Of course, if you have any particular concept that is related to the style of a given music genre, then do it! But these are special cases, where everything, starting with the staff uniform and ending with the music, is done according to an existing concept.

How to Choose the Right Background Music for Restaurants: Tips and Tricks | Poster POS (4)

Background music for a bar or pub

Bars and pubs are the complete opposite; they are always filled with loud gatherings. The perfect background music for bars is basically any kind of rock: classic rock, rock’n’roll, hard rock, alternative, brit, indie, etc. Those things that are suitable for a coffee shop won’t work here. People come to pubs definitely not to sit quietly; they want to drink a couple of glasses and have a fabulous time. Dance genres like drum’n’bass or 80s disco won’t fit here. To make your guests want to dance, it’s better to go for rockabilly, ska punk, dance punk, etc. They work especially well if you have the space and equipment for live gigs and rock sessions.

Background music for a restaurant

Perhaps the hardest choice of background music comes up when you own a restaurant. The playlist for restaurants is a bit similar to cafes and coffee shops, but with the emphasis on live instruments, instead of electronics. Soft jazz and classical music are perfect choices.

At the same time, at weekends luxury restaurants may provide guests with live classical recitals. As a rule, these will be duets for piano and violin. Winds are a great fit too! Don’t mix jazz and classical together. It is necessary to have a short break between two playlists, or a smooth and quiet transition.

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A high-end restaurant is a place where people go to spend money and receive high-level service. No one comes just for a coffee or a 20-minute wait until the rain stops. There is always a special occasion when people visit a luxury restaurant: a date, business meeting, celebration, anniversary, etc. Therefore, the restaurant background music should be appropriate.

How to Choose the Right Background Music for Restaurants: Tips and Tricks | Poster POS (5)

Background music for a cafe

The most successful music genres for cafes are lounge, deep house, bossa nova, nu jazz, etc. Very often cafe owners, managers or whoever is responsible for the music background, play the mainstream trends currently in the top charts. This is not actually the best idea. There is nothing wrong with this music but it is too distracting. Even worse, is when the art director or owner relies on his own taste and adds blues, R’n’B, funk and other incompatible styles to a playlist with pop songs. As a result, you’ll get a weird mixture of everything, instead of a nice and appropriate cafe playlist. Makeyour choice of music for cafe as scrupulously as you choose a cafe POS.

Background music for a fast food restaurant

Finally, here we are, in the one place where all the best pop songs should be. Coming to a fast food place, all that people want is to grab something to eat and leave. There isn’t the time to relax with a cup of coffee while waiting for risotto with oysters.

Music should affect a person’s mood positively, so don’t go for sad, slow songs. The music background for fast food should aim to create an atmosphere of “eat and go”. The popular music styles here are: R’n’B, hip-hop, progressive house, electro house, pop, dance, electronic. Basically, any hip-hop and dance song will fit (except dubstep, breakbeat, or trap).

How to Choose the Right Background Music for Restaurants: Tips and Tricks | Poster POS (6)

Do restaurants have to pay royalties?

We’ve already talked about all therestaurant licenses that need to be obtained by every restaurant owner. Let’s go a little deeper into the music license. A music license can sometimes cost you more than your subscription toa cloudrestaurant POS systemorpoint of sale system for a bar.

The rule is simple and clear: if you use copyright music for commercial purposes, you will have to pay for it. This doesn’t mean that you have to pay each musician individually! There are a number of performers’ rights organizations (PROs) that act on behalf of songwriters and musician-performers in the United States. Basically, this means that you can’t play just any song you want without first purchasing licenses from performers’ rights organizations. The thing is, most restaurant owners don’t even know that music licenses exist and that they need to have one. So if you don’t want to get a fine, you definitely need to be aware of their existence. Here is a list of them:

We can hear you asking: Which one to get? Well, the answer is all of them. The thing is that the song you play may be written by two or three songwriters. One of them may be an ASCAP member and another BMI. You get the point? It’s better to obtain a music license from all three PROs and protect your business from unexpected penalties and unnecessary problems.

Wait a minute, you say, what about a paid subscription on Spotify or Pandora? Yes, you paid for it but you can only use it for private purposes because they don’t have a license for commercial use. Instead of these, better go for licensedoutsourcing background music on business streaming services. One of the greatest thing about these is that the service can create a playlist that will affect the buying decisions of your restaurant guests! One way or another, a restaurant music license is worth taking care of.

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Music for restaurant staff

With this, it is better to build on what your employees like and what they prefer to listen to as background music while working. The main thing is that the music shouldn’t distract them and that they fulfill their duties. Perhaps your team prefers to work in complete silence, fully getting into the work process. Anyway, for the staff, you don’t need to stick to the royalty rule for commercial use of music: staff areas are not considered public places, so there is no need to be concerned when listening to records, radio, iTunes, Google Play Music, Spotify, or other music streamers online.

How to Choose the Right Background Music for Restaurants: Tips and Tricks | Poster POS (7)

Music equipment

Unfortunately, not all restaurant owners pay enough attention to the quality of the sound, or the pictures in cases where there are a couple of TVs in the restaurant. The choice of AV (audiovisual) equipment primarily depends on the size of the dining area in the restaurant, its location, and then on the budget that you are willing to spend on music equipment.

First of all, the size of the dining hall affects the number of loudspeakers and the price of its installation in the walls and ceiling. It won’t work if you just put two loudspeakers on or under the counter, or at different ends of the hall. Let’s see what you get then: people who are sitting next to the sound source simply won’t be able to hear each other, while the guests who chose tables in the center of the hall will barely hear the music. You can turn the volume up to please the people in the center of the hall but then you’ll leave the other guests completely deaf. It doesn’t feel right, does it?

The best way to arrange your acoustics (especially if you have small loudspeakers) is to spread them evenly around the perimeter. And most importantly, don’t forget about the restrooms and reception! It’s kind of weird when you leave your table to go to the WC and find yourself surrounded with silence.

A restaurant location affects the sound inside too. If the room has a lot of windows, you need to direct loudspeakers towards the seating area and use acoustic panels to reduce the echo in the room.

In a restaurant situated in a residential building, you will definitely have to soundproof the room, at least the party walls.

How to Choose the Right Background Music for Restaurants: Tips and Tricks | Poster POS (8)

How much does restaurant acoustic equipment cost?

The minimum music equipment set consists of an amplifier-mixer and loudspeakers andcost more than coffee shop POS system, for example. No matter how expensive the acoustics are, if you send a low-quality signal, you will get a horrible sound as a result.

We took into account the more reliable equipment, designed for constant, round-the-clock operation over a long period. As a rule, domestic appliances aren’t designed for such operation. While we all want to save money this is not the case when you should do so. Eventually, you’ll spend more with constantly changing and repairing your equipment. Professional doesn’t mean the most expensive in the whole world but something that is built for reliable and continuous operation.

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Power Amplifier

$100–$300

4 In-Wall Loudspeakers

$800 (≈$200 each)

USB External Sound Card

$50

This example is mainly suitable for small cafes. With regard to coffee points, food trucks or any street food venue, regular loudspeakers and devices (smartphone, iPod, iPad, etc.) would be enough. A large restaurant needs to be approached more seriously through designing multi-channel systems and zoning for each room. This also applies to designing the platform for live performances.

Remember the common mistake: when choosing background music for restaurants don’t try to fill the playlist with the trendy, latest songs, especially if they don’t suit your restaurant concept at all. Never chase trends just because everybody else does.

If you are not sure which music is the most suitable for your restaurant, bar or coffee shop, ask for professional help. It is better to choose the style and genres once, which will create the necessary atmosphere instead of scaring customers away. And of course, background music should be played legally.

FAQs

How do I choose the right music for a restaurant? ›

Everything You Need to Know About Restaurant Music
  1. Adjust Speed and Tempo.
  2. Play with Volume.
  3. Keep Your Music Choices on Brand.
  4. Adapt Your Music Choices to the Time of Day.
  5. Choosing Music for the Size of the Crowd.

Why is there a need to choose appropriate music in the restaurant? ›

Frequency and volume affect the taste of food

If you want to heighten your dishes' flavor, make sure you choose the right sounds (cafés or bakeries should play high-pitched songs, whereas bars and pizzerias should go for low, deep tunes), and keep the volume medium-low.

How loud should background music be in restaurant? ›

In most restaurants, the noise level should not exceed 70 decibels (including ambient sound), while more vibrant bars can play the music that's between 75 and 80 decibels comfortably. You want to choose a decibel level that is pleasant for your customers and employees.

What music makes people tip more? ›

Annika Beer, a psychologist at the University of Innsbruck in Austria, said: “Uplifting music makes people happy and the better the mood someone is in, the more they tend to tip. “Melancholic music, however, nurtures people's helping behaviour.

What are the 3 things we should consider when deciding what music to add to our movies? ›

Mood, Tempo & Pacing

Before choosing what song to use for your film, determine what the mood, tempo and pacing you are wanting for your film.

Why do we need to choose appropriate music for a performance? ›

The importance of song choice can't be underestimated. You need to choose appropriate songs that work with your own vocal style, range and sound – and haven't been overdone. This can make or break when it comes to impressing the panel, judges and audience.

Why do most restaurants have background music? ›

Turns out the calming music makes customers more patient. When slow-tempo background music played in the restaurant while customers waited for a table, they were willing to wait for an average period of 47 minutes per group of people. If the music was not as soothing as it was, the wait time would be 20% lower.

Why is it important to have music and sound in a performance? ›

Sound is important because it engages audiences: it helps deliver information, it increases the production value, it evokes emotional responses, it emphasises what's on the screen and is used to indicate mood.

How do you play music in a restaurant? ›

You must pay a fee to a PRO or to a music service that has paid the appropriate fees on your behalf, to be able to play your music legally. You cannot play copyrighted music (basically any song by an artist that is signed by a label) in your restaurant or bar unless you do so.

What level of background noise is acceptable? ›

With noise, OSHA's permissible exposure limit (PEL) is 90 dBA for all workers for an 8 hour day. The OSHA standard uses a 5 dBA exchange rate.

What music attracts customers? ›

More than 70 percent of people say they are more likely to shop in locations that play music they enjoy. But what they love can vary. Women often prefer oldies, pop, and R&B in their shops, while men frequently prefer rock, blues, and bluegrass. Think hard about your customer base.

What music increases sales? ›

Relaxing music will slow down the pace of customers while they are shopping. It encourages them to stay a bit longer in the store and spend more on products. On the other hand, fast tempo music will make them purchase what they have on their lists without exploring and perhaps purchasing more.

What sounds make people spend money? ›

Studies have shown that classical music, more so than any other genre of music, will influence customers to spend more. This works on two levels. First, classical music gives off an air of luxury.

How do I find background music? ›

Shazam, SoundHound & Music Recognition Apps

After downloading the app to your device, you can easily ask it what song is playing and get the song details. This can even be used in the background of other applications so you can identify a song while watching a video, for example.

How do I choose the right genre of music? ›

The best way to get really good at genre identifying is to expand your listening experience. Choose a track, Google what genre it's from, listen to it and make notes about what's distinctive. Repeat this step as much as you can, most preferably across different genres.

What form of music is the most important? ›

The sonata form is "the most important principle of musical form, or formal type from the classical period well into the twentieth century." It is usually used as the form of the first movement in multi-movement works.

What is the most important thing in choosing the restaurant concept? ›

Concepts include the your menu's design, service style, dining room decor, and — of course — the style of food. Many restaurants are conceived based on a chef's personal experiences or interests. Heritage, local ingredients, traditions, or family are all common sources of inspiration for restaurant concepts.

What is the most important thing in restaurant? ›

Key Elements of a Successful Restaurant
  • Business Plan. Having a tight business plan is the first step in creating a successful restaurant. ...
  • Concept. The concept is one of the most important elements when owning a restaurant. ...
  • What Do Your Customers Want? ...
  • Staff. ...
  • Data Mining. ...
  • Consistency. ...
  • Food Safety.
19 Feb 2021

How does music affect the performance? ›

Music can improve concentration, memory, motivation, creativity, cognitive functioning and performance – a phenomenon known as the Mozart effect. We can sit down to some types of music and they have a calming contemplative focussing effect.

What is the benefit of background music? ›

Listening to music and background noise while doing activities such as working or studying can lead to various benefits, including improved cognitive performance, improved task performance, improved concentration, increased energy levels, and improved mood.

What are 5 easy steps to select a song for performance? ›

2. Think about your Audience
  1. Think About the Age Group. This is really important because different songs will have different reaction from different age groups. ...
  2. Pick a Popular Song. You also want to pick a song that most people will know. ...
  3. But Not Too Popular. ...
  4. Think About the Venue.

Why are background sounds important? ›

The background and atmospheric noise tell the audience where the scene is taking place. Although these sounds are usually quiet, they are essential to a scene, as they appeal to the audience on a subconscious level. Without them, the scene will feel unnatural to the audience.

Why is commercial background music important? ›

Background music that creates an emotional connection between the target audience and what's being advertised can increase the audience's chance of choosing to purchase that product, service, or brand. This is the overall primary goal of creating an ad.

What is the important of setting up putting up music in an event place or restaurant? ›

In a bar or restaurant setting, music can play any combination of three roles. First, it sets the pace, its rhythms and energy affecting how diners behave. A soundtrack of easy-going relaxed music tells people to take their time, order another coffee in a café or enjoy another course when fine dining.

Why do some people work better with background noise? ›

Researchers suggested that moderate noise is superior for creative thinking because it's the noise level most likely to spark the abstract processing in our brains, which can bring out our inner Picasso.

Does music improve performance? ›

Ergogenic effect of music is evident as it improves exercise performance by either delaying fatigue or increasing work capacity.

What are the three main reasons why music is important? ›

Five reasons why everyone should have music in their lives
  • Music brings people together. ...
  • Music improves your health and wellbeing. ...
  • Music can improve confidence and resilience. ...
  • Music is a creative outlet. ...
  • Music is fun!

Why do shops and restaurants play background music? ›

The slow music lends itself to customers having a more leisurely shopping experience which leads to them spending more time filling a cart and buying more items. Specifically, Milliman found that a grocery store saw an increase in sales that was 38% higher on days that slow-tempo music was played.

Can I play Spotify music in my restaurant? ›

As laid out in our Terms and Conditions, Spotify is only for personal, non-commercial use. This means you can't broadcast or play Spotify publicly from a business, such as bars, restaurants, schools, stores, salons, dance studios, radio stations, etc.

Do restaurants play fast music? ›

They will want to eat and quickly leave. In addition to adjusting the volume of their music, restaurants can also play music with a faster tempo. People's eating habits will naturally harmonize with the beat of the music.

What are some good background noises? ›

Generally, white noise is better for focus and productivity, while ambient noise fosters creativity. Ambient sounds can range from flowing waterfalls to the steady hum of life in a coffee shop.
...
There are quite a few noise types, including:
  • White noise.
  • Pink noise.
  • Brown noise.
  • Blue noise.
20 Dec 2019

What is the best noise level? ›

Safe and Unsafe Decibel Levels

In the workplace, the National Institute for Occupational Safety and Health says, “The NIOSH REL [Recommended Exposure Limits] for noise is 85 decibels, using the A-weighting frequency response (often written as dBA) over an 8-hour average.”

What does 70 dB sound like? ›

70 decibels is as loud as a washing machine or a dishwasher. It is a moderate noise level. 70 dB noise is not considered harmful to human hearing.

What is considered background music? ›

Background music refers to the various styles of music or soundscapes primarily intended to be passively listened to. It is not meant to be the main focus of an audience, but rather it supplements that which is meant to be focused upon.

What is background music sound? ›

Background music (British English: piped music) is a mode of musical performance in which the music is not intended to be a primary focus of potential listeners, but its content, character, and volume level are deliberately chosen to affect behavioral and emotional responses in humans such as concentration, relaxation, ...

What is a healthy volume for music? ›

Decibels are the unit of measurement for sound, abbreviated dB. Sounds at or below 70 dB are considered safe for our hearing. That's the sound of a normal conversation between two people. Sounds at 80 or 85 dB will damage hearing over time.

How do you attract people to your music? ›

1) Leverage Social Media
  1. Grow your following. Engage with your friends, fans, industry peers, and people that inspire you. ...
  2. Document the writing and recording process. Most people don't know how the recording process works and how long it can take. ...
  3. Promote the release date. ...
  4. Post About Success.
13 Apr 2022

What are 4 ways to attract customers? ›

Every small business owner wants to attract new customers. Here are 10 time-tested ways to help you bring in “new blood.”
  • Ask for referrals. ...
  • Network. ...
  • Offer discounts and incentives for new customers only. ...
  • Re-contact old customers. ...
  • Improve your website. ...
  • Partner with complementary businesses. ...
  • Promote your expertise.
6 Apr 2017

What music is best for increasing productivity? ›

Improve focus: Classical or instrumental music

Classical or lyric-free instrumental music can create a helpful, focus-inducing environment. In one study, seven of eight doctors said that classical Baroque music increased their mood and concentration on their work.

How can I promote my music without being annoying? ›

Here are five ways to promote your music on social media without annoying your followers.
  1. Make it interactive. Social media is a terrific platform to interact with your fans. ...
  2. Speak with genuine excitement. ...
  3. Offer an incentive. ...
  4. Post in moderation. ...
  5. Make it personal.
9 Feb 2015

What song increases productivity? ›

1. Classical Music. One of the most frequently cited studies related to music and productivity is the "Mozart Effect," which concluded that listening to Mozart for even a brief period each day can boost "abstract reasoning ability."

What color attracts customers best? ›

Red is the color of power. It gets people's attention and it holds it, which is why it's the most popular color for marketing. The word SALE is always red, and you'll often find red a common tie color for professionals.

What sounds make people feel good? ›

Psychologists have studied why we seem to favour these natural sounds above all others and have come up with a few theories.
  • Hydrotherapy. ...
  • Calming fireplace. ...
  • Repetitive sounds. ...
  • Laughter. ...
  • White noise.

What color makes you want to spend money? ›

Red is more effective for impulse purchases, so it's a common buy button choice on ecommerce websites. But it's more effective for B2B software vendors too. When HubSpot A/B tested CTA button color for Performable, red out-converted green by 21%. Red seems to perform best across the board.

Can you play any music in a restaurant? ›

You must pay a fee to a PRO or to a music service that has paid the appropriate fees on your behalf, to be able to play your music legally. You cannot play copyrighted music (basically any song by an artist that is signed by a label) in your restaurant or bar unless you do so.

How do I choose a song for a commercial? ›

7 Steps to Choosing the Best Music for Your Advertising Campaign
  1. Consider your brand's sound.
  2. Consider your target audience.
  3. Identify the emotions being communicated by the visual.
  4. Get inspired.
  5. Bear the tempo in mind.
  6. Think about vocals.
  7. Make sure your track is licensed properly.
14 Jan 2020

What is the importance of setting up putting up music in an event place or restaurant? ›

In a bar or restaurant setting, music can play any combination of three roles. First, it sets the pace, its rhythms and energy affecting how diners behave. A soundtrack of easy-going relaxed music tells people to take their time, order another coffee in a café or enjoy another course when fine dining.

What type of music is usually played as background music? ›

Certain musical genres such as smooth jazz or popular classical music are well suited for use as background music. Instrumental music is often preferred because it is assumed that human voices and sung lyrics attract too much attention. Ambient and lounge music also lack vocal elements or spoken lyrics.

How do I download background music? ›

8 Websites To Download Free Background Music
  1. Jamendo. Jamendo music website allows you not only to download free music but also to upload and share your music as well. ...
  2. Freesound. ...
  3. Kompoz. ...
  4. SoundCloud. ...
  5. BeatPick. ...
  6. Vimeo. ...
  7. ArtistServer. ...
  8. CCTrax.
16 Nov 2022

Why do restaurants play covers of songs? ›

This is because playing music for a paying audience is considered a public performance of that music, which benefits your business. U.S. copyright law requires that restaurant owners pay for public performance licenses (PPL) from performing rights organizations (PROs) that control rights to a particular song.

Can I play Apple Music in my restaurant? ›

This means that Spotify, Deezer or Apple Music cannot be played in a business like a store or a restaurant. So the answer to the question “can i use Spotify Deezer or Apple Music in my business to play background music?” is no.

How do you choose a song for performance? ›

Song Selection: How to Pick the Perfect Song
  1. Know Your Strengths. We all have vocal strengths. ...
  2. Find Music that Mostly Fits Your Range. This point is somewhat obvious, but important enough to mention. ...
  3. Know What Song Choices Your Audience Likes. ...
  4. Don't Forget About the Performance.

What music can I use in a commercial? ›

What Music Can I Use For Commercial Use? You can use any music that you want, so long as you have permission and the correct licenses. For advertisement music, you will need a sync license and master license in order to use a specific song. Alternatively, you could use stock music or 'royalty free music'.

What music can I use for advertising? ›

If you frequently use music in your marketing and advertising content, you may want to check out a music licensing company. These are companies such as Soundstripe, Artlist, and Epidemic Sound with libraries of songs that you can legally use in your ads.

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